So you think the coin laundry business is for you?

The business is already diverse in the sense that it is not coin operated but card operated. The card has no expiration date and can beer filled with dollar amount any time. 9 To further attract customers and enhance the image of meeting with customer needs the Laundromat wants to start a Pick-up & Delivery service for its customers. In addition Sons Laundromat is looking forward to expanding its business in Brooklyn, Manhattan and Long Island areas of New York. Proposed New Service: “SONS LAUNDRY AND DRYCLEANING SERVICE” Laundromat strives to deliver the best possible Laundry service options to its customers. Thus in view of attracting additional customers and also keeping the existing one sappy they have decided to launch a new Pickup & Delivery Service in addition to their daily services. With this service customers will have the luxury to cater their needs of washing drying and folding their clothes by staying home. The Laundromat will have a dedicated employee who upon a telephone call, will pick up the clothes from the customer and after completion of there quirked service will also deliver the clothes back to their home. This service is attractive in the sense as it is convenient and hassle free. Therefore may it be for leisure or business, customers can utilize their laundry time in other activities. Marketing Research Analysis to understand better about the outcome of introducing the new service in the Laundromat’s current service operation a marketing survey was done. The analysis of the results (based on Survey Statistics Appendix A) helped the Laundromat recognize the possible

10outcome and also gave them more information in order to cater the needs of their target market effectively and efficiently. A self administered marketing survey was done with 20 respondents. The results as shown in the survey statistics were able to reflect three segments in the Laundromat’s customer base: Segment 1: Price Sensitive. This segment makes up a large quantity of the Laundromat’s target customer. The segment has a family with household members of four or less which includes children under the age of 18. Their age demographic falls under 25 years to 30 years and with regard to their household structure they are frequent users of the Laundromat. The prime factor that keeps this segment from using a Laundromat’s service is the Price. They look for availability of machines which can give them the most economic value. In addition to price convenience plays some role in their purchase pattern.

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So you think that the coin laundry business is for you? Simple cash you collect once a week? Place runs itself? Contemplate these factors once viewing the coin laundry business 1. Modification Machines Good coin laundries run on modification machines. If a client cannot get modification, they're going in other places. What percentage modification machines will the shop have? A typical modification complete modification machine will hold concerning $3000. You’ll simply check the specifications on their web site. On modification machine means that the owner is running a good ship. 2 modification machines mean that the place is hopping. No modification machine means that folks either ought to raise the cross guy behind the counter or the place isn't very a laundry. 2. Store Sign Look at the shop sign. Will it light-weight up? Is 1/2 it missing? Will it clearly tell folks what that it is a coin laundry or will it simply say "Bob's"? The shop sign can tell you everything you wish to grasp concerning however well the shop has been run. Nice an excellent good store encompasses a great sign. 3. Prime Load Machines With today's utility prices, it's terribly tough to create cash with prime load machines. If the shop you're viewing has them and therefore the place is busy, this can be the type of store you are doing need to shop for low cost and replace the highest load machines with 3x - 5x front masses. You’ll ought to invest in new machines however you'll increase you costs and profits. If the shop has prime load machines and is empty, drive around to examine what contender simply popped up that has all new front loaders. Keep one's eyes off from this store. 4. Complete of kit The Maytag man you see falling asleep within the commercials on TV ought to go visit some Maytag equipped coin laundries. Whereas Maytag may be a smart manage name, they do not create all there own business laundry instrumentality and quality has suffered. The highest brad within the business is Wasco mat. UN agency is Wasco mat? Ever detected of Electrolux? Associate in Nursing all Wasco mat store may be a excellent sign. Go look into a Wasco mat beside the other complete and chances are high that, you'll need to use the Wasco mat. Try it! 5. Utility Bills There is a normally understood technique that your utility bills square measure 14 July of your sales. Take care with this as previous instrumentality is a lot of like 2 hundredth of your sales. I do not suggest viewing utility bills unless you're conniving consumption. This suggests that you just square measure creating a calculation supported the full quantity of water getting used divided per laundry load divided by the sell worth to do to induce approximate wash revenue. If you'll do that calculation, this can be smart. 6. Conversion There is also an enormous distinction in however you'd run a store versus however the shop is being pass the present owner. Square measure you friendly and ongoing? Does one care concerning your customers? Can you fix the shop sign and check that you mostly have modification and washers available? The owner of the shop affects conversion quite the other issue however isn't the sole issue. New larger instrumentality additionally helps however at the top of the day your temperament can drive the business. I ought to say you "consistent" temperament. Once you lose interest, sell the business before you kill it. 7. Neighborhood Get the population demographics from town. You would like an honest mixture of ethnic backgrounds and therefore the lot of children (the lot of dirty laundry) the higher. An area filled with retired folks is dangerous news. An area with too high average manage financial gain isn't any smart. Low rise eight plea to twenty four plexus square measure higher than the large high rise buildings as a result of them often have poor laundry rooms. Also, rental properties within the neighborhood trump condos for coin laundries. 8. Parking Make sure there's either many parking or Associate in nursing awful ton of individuals at intervals walking distance. Imagine however way you'd carry your laundry if you had to run to a laundry. You actually need to own lots of parking if attainable. If you do not have parking within the front of the shop, you probably won't have a drop off laundry business. Nursing Island that separates traffic, youought to stand outside and watch traffic flow into the shop. Traffic islands square measure typically tiny business killers. 9. Wash and Fold I would recommend to anyone viewing the laundry business to rise themselves what the advantage of having a drop off laundry counter is. I have seen several assets agents claiming that you just will increase your business by adding a wash and fold counter. You’ll increase your business, however not the method you think that. Obtaining a replacement revenue stream from drop off laundry means that committing to the hassle of build up that business and paying somebody to be there for extended hours. it's rare (but they are doing exist) that a laundry exceeds it's price of employees in wash and fold sales. If you're running the place yourself full time then love, you're there anyway. If you're shopping for as Associate in nursing investment contemplate this. If you have got a full time person already doing wash and fold and conceive to eliminate it, estimate a tenth to four-hundredth come by your self-serve traffic. the important prize in having Associate in Nursing attendant comes from the comfort you provide to the person doing self- serve laundry. 10. Consistency Well run laundries square measure consistent in everything. I mean EVERYTHING! This includes (but restricted to) your store hours, staff, technique of cleanup, cleanup schedule, wash and fold technique, machine brands, on the market modification, soap, provides etc etc. The less consistent you're, the less consistent your customers are. I have run three Laundromats for five years currently and sadly on behalf of me, its time to exit the business. I even have learned lots and met several new terrific folks. I oversubscribed a pair of of the 3 stores I had and each new house owners took my advise to heart and have created smart use of their new investments. I even have one store left available and i am torn to examine it go. Profitable coin laundry available in Toronto. Money business, smart financial gain, flips key operation.

Convenient (Walking Distance) 3 15%Price concerns 13 65%Quality Concerns 3 15%Trust Issues 1 5% APPENDIX 15What questions do you have regarding the service Price Query 17 85%Quality of detergent query 3 15%what are the changes or modifications that you would like to see to better meet your needs? Keep Low Price 17 85%Use of Quality Detergent 3 15%Age16 – 24 Years 2 10%25 – 30 Years 8 40%31 – 40 Years 9 45%Above 40 1 5%SexMale 2 10%Female 18 90%Marital Status Unmarried 3 15%Married 15 75%Widowed 1 5%Divorced 1 5%Number of people in household One 0 0%Two 0 0%Three 0 0%Four 17 85%Five 2 10%More than Five 1 5%Children under the age of 18One 11 55%Two 1 5%Three 2 10%Four 0 0%Five 5 25%More than Five 1 5% APPENDIX 16 Appendix: B – Questionnaire I am doing a survey concerning people’s likes and dislikes regarding Laundromats● How often do you use a Laundromat? At least Once a Week AT least Once every Two Weeks At least Once a Month Less Often● Which Laundromat do you use more often?● Why do you use this Laundromat?● What do you like most about it? In what way may the service that was provided be improved to better meet your● needs?

APPENDIX 17We is introducing a Pick up & Delivery Service to cater your laundry needs. Upon Telephone requests our employee will pick up your clothes from your house and after completion of the service will drop the clothes back at your house.● how interested would you be in using this service? Definitely Interested Probably Interested Might be Interested Probably not Interested Definitely not Interested● Why did you give the rating that you did?● What questions do you have regarding the service● What are the changes or modifications that you would like to see to better meet your needs Age: Sex Marital Status: Number of people in Household Children under the age of 18 Thank You.

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Thus, introducing the new service “Pickup & Delivery” which ensures convenience with quality for customers is going to help A&R differentiate from competitors. Place: A&R Laundromat is already operating in four locations. In order to increase their customer base it is advisable to look for opportunities to expand in the Brooklyn area of New York City. Price: the Laundromat must maintain low price to maintain the largest possible attraction from the target market. Promotion: Advertising in local newspapers emphasizing the Laundromats uniquely quality ensuring service at a low price will aid to attracting customers. In addition the Laundromat is also going to display large posters surrounding the Laundry Premise. 5 The service provided by the Laundromat in principle falls under the classification of a Homogeneous Service which is in its Growth stage of the product life cycle. Thus to successfully utilize the new service to attract more customers and maintain their good image the budgetary priorities are focused to assure competitive low price of its service to the customers. This includes the pricing of their current and the new service which is being launched. Introduction A & R Laundromat is a full service card-operated laundry service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing clean, enjoyable atmosphere at a competitive price. Currently A & R Laundromat is running with four branches in New York (Jackson Heights– Queens, Hempstead, Richmond Hill – Jamaica, Hillside – Jamaica). The Laundromat boasts a clean facility and strives to ensure customer satisfaction in the most effective and efficient manner. Mission Statement: “A & R Laundromat strives in providing the best in class laundry service by delivering superior quality &service.” Opportunity Analysis Potential Size of the Market Currently there are more than 35,000 Small Laundromat Business operating in United States. In New York the housing occupancy demographic states that 30.2% of the populations 6are Home owners and the rest 69.8% are tenanting (US Census 2010). Laundromat Business is virtually found in every neighborhood across the United States and one of the key factors to success to these businesses relies on areas which are densely populated with tenants. Within adequate laundry facilities in most of the households in New York the demand for Laundromats are significant. Thus we can say that the market size grows proportionately to the increase in population. Household Occupancy Home Owners 30% Home Owners Tenants 70% Source:

Best North York 24 hour coin Laundromats and dry cleaning services at affordable prices. We’re ranked as #1 coin Laundromats in Toront. 2 TABLE OF CONTENT government outline 3Introduction five Mission Statement five chance Analysis five Potential size of the Market five Competition vi Resources seven company Policy seven SWOT Analysis eight promoting Objective 8Proposed New Service nine Marketing analysis 9 shopping for Incentive & Positioning 11Marketing Strategy 12Budgetary Priorities 13AppendixAppendix A – Survey Statistics 14Appendix B - 3 government outline the aim of the paper is to explore the outcomes of introducing a brand new service among the service entities of a launderette. The main focus of business for the paper may be a & R launderette, a completely card operated laundry service dedicating to satisfy their customers laundry desires with an inexpensive and sensible quality service. A & R launderette presently operates in four locations in big apple with massive and clean facility and a good form of laundry machines and dryers. Chance analysis for the Laundromat’s business pictured serious competition and restricted scopes of differentiation of service. Thus for additional enlargement the launderette sets up the target to introduce a brand new distinctive “Pickup & Delivery” service. The promoting analysis supported self administered surveys to twenty respondent’s revealed three sections of their target market: section 1: value Sensitive – This segment contains a bigger proportion of the Laundromat’s target market and is frequent users of the laundry Service. They appear out forth handiness of the service with low value. Segment 2: Quality Hungry – This section of the target market is probably going to be loyal to the launderette service if they're supplied with the most effective quality of detergents that ensures longevity of their garments. Section 3: Drifters - This section makes up a minimum proportion to the Laundromats client base. They ordinarily have a busy style and convenience is that the solely recognizable issue that drives their usage of the Laundromat’s services. 4 Considering the promoting analysis the shopping for incentive of the purchasers centered on convenience, low value and top quality. therefore to replicate the shopping for incentive of the target market the subsequent strategic positioning statement is outlined for A & R Laundromat: : PICKUP & DELIVERY “We Guarantee Quality to Your Laundry at a coffee price whereas You Relax at Home” On the idea of the shopping for incentive and positioning statement the subsequent promoting strategy was developed. Product: The service provided by a launderette is restricted to only a few distinctive options.