Tuesday, December 30, 2014
So you think the coin laundry business is for you?
The business is already diverse in the sense that it is not coin operated but card operated. The card has no expiration date and can beer filled with dollar amount any time.
9 To further attract customers and enhance the image of meeting with customer needs the Laundromat wants to start a Pick-up & Delivery service for its customers. In addition Sons Laundromat is looking forward to expanding its business in Brooklyn, Manhattan and Long Island areas of New York. Proposed New Service: “SONS LAUNDRY AND DRYCLEANING SERVICE” Laundromat strives to deliver the best possible Laundry service options to its customers. Thus in view of attracting additional customers and also keeping the existing one sappy they have decided to launch a new Pickup & Delivery Service in addition to their daily services. With this service customers will have the luxury to cater their needs of washing drying and folding their clothes by staying home. The Laundromat will have a dedicated employee who upon a telephone call, will pick up the clothes from the customer and after completion of there quirked service will also deliver the clothes back to their home. This service is attractive in the sense as it is convenient and hassle free. Therefore may it be for leisure or business, customers can utilize their laundry time in other activities. Marketing Research Analysis to understand better about the outcome of introducing the new service in the Laundromat’s current service operation a marketing survey was done. The analysis of the results (based on Survey Statistics Appendix A) helped the Laundromat recognize the possible
10outcome and also gave them more information in order to cater the needs of their target market effectively and efficiently. A self administered marketing survey was done with 20 respondents. The results as shown in the survey statistics were able to reflect three segments in the Laundromat’s customer base: Segment 1: Price Sensitive. This segment makes up a large quantity of the Laundromat’s target customer. The segment has a family with household members of four or less which includes children under the age of 18. Their age demographic falls under 25 years to 30 years and with regard to their household structure they are frequent users of the Laundromat. The prime factor that keeps this segment from using a Laundromat’s service is the Price. They look for availability of machines which can give them the most economic value. In addition to price convenience plays some role in their purchase pattern.
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Thanks and welcome
Rose Daina
Hi there----Laundromat the locations they are operating there are more than 10 Laundromats in each of the neighborhood. Thus the key for Sons Laundromat would be to provide unique service with superior quality and competitive price. Resources Currently Sons Laundromat employs 4 full time managers for the four branches it operates in Toronto.Read more at- 24/7 laundromat Toronto
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