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Thus, introducing the new service “Pickup & Delivery” which ensures convenience with quality for customers is going to help A&R differentiate from competitors. Place: A&R Laundromat is already operating in four locations. In order to increase their customer base it is advisable to look for opportunities to expand in the Brooklyn area of New York City. Price: the Laundromat must maintain low price to maintain the largest possible attraction from the target market. Promotion: Advertising in local newspapers emphasizing the Laundromats uniquely quality ensuring service at a low price will aid to attracting customers. In addition the Laundromat is also going to display large posters surrounding the Laundry Premise. 5 The service provided by the Laundromat in principle falls under the classification of a Homogeneous Service which is in its Growth stage of the product life cycle. Thus to successfully utilize the new service to attract more customers and maintain their good image the budgetary priorities are focused to assure competitive low price of its service to the customers. This includes the pricing of their current and the new service which is being launched. Introduction A & R Laundromat is a full service card-operated laundry service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing clean, enjoyable atmosphere at a competitive price. Currently A & R Laundromat is running with four branches in New York (Jackson Heights– Queens, Hempstead, Richmond Hill – Jamaica, Hillside – Jamaica). The Laundromat boasts a clean facility and strives to ensure customer satisfaction in the most effective and efficient manner. Mission Statement: “A & R Laundromat strives in providing the best in class laundry service by delivering superior quality &service.” Opportunity Analysis Potential Size of the Market Currently there are more than 35,000 Small Laundromat Business operating in United States. In New York the housing occupancy demographic states that 30.2% of the populations 6are Home owners and the rest 69.8% are tenanting (US Census 2010). Laundromat Business is virtually found in every neighborhood across the United States and one of the key factors to success to these businesses relies on areas which are densely populated with tenants. Within adequate laundry facilities in most of the households in New York the demand for Laundromats are significant. Thus we can say that the market size grows proportionately to the increase in population. Household Occupancy Home Owners 30% Home Owners Tenants 70% Source: